Why Whole Foods' Price Cuts May Not Mean That Much

Whole Foods Cuts Prices as Amazon Extends Imprint on ChainMore

Prices on hundreds of items will be lowered with a focus on produce and meat.

Considering this is Amazon, Prime members will receive the most number of deals possible, including double the weekly specials Whole Foods is now offering.

This is the third round of price cuts at Whole Foods since it merged with Amazon in August 2017.

Amazon continues to use its Whole Foods acquisition as a way to grow its Prime membership. For April, that means fruits and vegetables like rainbow chard, mangoes, and cherry tomatoes.

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In addition to the price cuts, Amazon said it will double the number of weekly Prime Member deals and offer deeper discounts. Prime members can also receive an additional 10% off hundreds of sale items throughout the store. This includes 35% off all Justin's brand products, 40% off all Kite Hill plant-based products, and a 20% reduction for all prepared sandwiches and wraps. Whole Foods, which operates fewer than 500 stores, says the latest price cuts average about 20 per cent.

"Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles", said Jeff Wilke, CEO of Amazon Worldwide Consumer, in a statement. Beginning April 3, all shoppers can expect lower prices on produce and expanded deals on popular products for Prime members.

Current Prime members and shoppers can find a current list of deals here, plus information on how to use Prime to cash in on the new price cuts.

Since Whole Foods Market joined Amazon the companies have launched exclusive Prime member savings, as well as two-hour delivery on Whole Foods groceries for Prime members in 60 metro areas, grocery pickup in as little as 30-minutes at select Whole Foods Market locations, shopping via the Alexa voice-activated digital assistant, and Amazon Lockers in Whole Foods Market stores.

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