Burger King Testing out Vegetarian 'Impossible Whopper'

Burger King  YouTube

Burger King isn't the first fast food chain to offer a vegetarian burger. Finally, Burger King's buns contain dairy, so vegans might steer clear of the product anyhow.

Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.

The burger is being produced by environmentally-focused food manufacturer Impossible Foods. Fast food giants rely on their products to taste delicious (so delicious people forget how unhealthy they are) so when fast food chose to go vegan, you know plant-based proteins, at least in the flavor department, have come a very, very long way. It is, so the brand says, "tastier, juicier, and more nutritious" - with plenty of "high value" protein. Not to mention it's gluten-free.

Burger King is unveiling a new version of the iconic Whopper this week that has one major difference. And it again underlines the significance of veganism's ever-emerging populism.

Burger King
Burger King

Christopher Finazzo, North America president at Burger King, said: "We wanted to make sure we had something that lived up to the expectations of the Whopper".

"We conducted an experiment to evaluate how well Whopper fans know their beloved Whopper", a narrator begins, voicing over footage of people biting into what they don't yet know are Impossible Whoppers.

Thanks to the addition of mayonnaise in Whoppers, the menu item isn't vegan, but it could easily be. Such a move would make the chain the undisputed king of the fake-meat burger.

The Impossible Whopper comes at an extra cost - about a dollar more than the beef patty Whopper.

Читайте также: Twitter for iPhone is now darker than dark

"We are straining to meet demand", Impossible Foods' chief financial officer, David Lee, told the Financial Times.

"People will get a burger that they will actually believe it's made from an animal, and be told it's made from plants, and think it's an April Fool's joke and it's not!"

"But it's also a validation that the financial engine is ready for prime time..."

The world's biggest packaged foods group, known for KitKat bars and Nescafe instant coffee, is trying to defend its place in consumers' shopping carts by making products healthier, with less salt and sugar, and by introducing ranges more in line with modern eating habits.

При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
«» 2007 - 2019 Copyright.
Автоматизированное извлечение информации сайта запрещено.

Код для вставки в блог

Related:

  • You can admire Messi but never call him ‘God’ Pope Francis cautions

    You can admire Messi but never call him ‘God’ Pope Francis cautions

    If the first of them was a flawless Panenka free-kick , the secon was a neat shot past Espanyol goalkeeper Diego Lopez. And the Pope urged people to remember the Barcelona ace is "not God".
    DHS: More personnel headed to border to combat crisis

    DHS: More personnel headed to border to combat crisis

    CBP expected March to be the highest month for encounters at the southern border in a decade, according to McAleenan. And they said Trump's threat to close the border with Mexico , if carried out, would hurt the U.S. economy.
    Manchester United star wants massive increase in wages to sign new deal

    Manchester United star wants massive increase in wages to sign new deal

    The English left back led the charge and swept an improbable pass through two defenders and around another for Rashford's finish. Manchester United were dumped out of the FA Cup at the quarter-final stage by Wolves earlier this month.
  • Wait. Did Ariana Grande Just Come Out As Bisexual In 'Monopoly'?

    Wait. Did Ariana Grande Just Come Out As Bisexual In 'Monopoly'?

    At the time, the singer stressed that the "lgbtq community has been so special to me and supportive throughout my entire career". Fans are also taking to Twitter to call out those who dragged Ariana Grande for headlining Manchester Pride .
    The classic Snake game has invaded Google Maps

    The classic Snake game has invaded Google Maps

    Microsoft has actually banned their staff from releasing any April fools pranks this year. Once a user hits "play" they'll be presented the option to choose which city to play in.
    NCAA 2019: MI  vs. Texas Tech Recap

    NCAA 2019: MI vs. Texas Tech Recap

    When guards Davide Moretti and Matt Mooney are hitting 3-pointers, the Red Raiders have the kind of balance that is tough to beat. Buffalo reached the NCAA second round for the second year in a row. "We worked for it all summer not to have that feeling again".
  • Why Whole Foods' Price Cuts May Not Mean That Much

    Why Whole Foods' Price Cuts May Not Mean That Much

    In addition to the price cuts, Amazon said it will double the number of weekly Prime Member deals and offer deeper discounts. Beginning April 3, all shoppers can expect lower prices on produce and expanded deals on popular products for Prime members.
    Meghan Markle set to shun four decades of tradition

    Meghan Markle set to shun four decades of tradition

    The whole thing looked very lavish and appears to have raised a few eyebrows with her in-laws back in the UK. The real star of the Duke and Duchess of Sussex's latest tour of Australia was Daphne Dunne.
    Turkey votes in local elections seen as key test of Erdoğan's rule

    Turkey votes in local elections seen as key test of Erdoğan's rule

    Election campaigning was highly polarized, with Erdogan and other officials using hostile rhetoric toward opposition candidates. Turkish President Recep Tayyip Erdogan speaks during a pre-election rally at Bayrampasa district in Istanbul, March 30, 2019.
  • Rocket fired toward Israel after Gaza crossings open

    Rocket fired toward Israel after Gaza crossings open

    Hamas blames the blockade and punitive measures by its West Bank-based Palestinian Authority for worsening the living conditions. Hamas officials say that Israel is offering a package of economic incentives in exchange for calm along the volatile border.
    Salah: We are giving everything to win the title

    Salah: We are giving everything to win the title

    Since the introduction of the Premier League era back in 1992, Liverpool have scored 33 stoppage time winners. Chelsea's Cesar Azpilicueta was clearly offside when he headed in the equaliser six minutes from the end.
    Judge Blocks Trump Administration's Medicaid Work Requirements in Arkansas, Kentucky

    Judge Blocks Trump Administration's Medicaid Work Requirements in Arkansas, Kentucky

    Asa Hutchinson (R) said he would address the decision in a news conference Thursday, the Arkansas Democrat-Gazette reported . Expanding Medicaid to cover more low-income adults was a key pillar of former President Barack Obama's health care reforms.

Comments

Latest news

Justin Bieber sparks backlash with April Fools' Day pregnancy prank
Bieber , 25, caused a shock among his fans on Monday when he posted a picture of an ultrasound on his Instagram page. He detailed how he once shoved cake in his sister's face on her birthday expecting her to laugh, but she cried.

Trump halts Central American aid
Trump said on Twitter Saturday, "It would be so easy to fix our weak and very stupid Democrat inspired immigration laws". The exact amount the State Department may cut from the three central American countries under scrutiny is not clear.

Premier League Betting Round-Up - Winner and Top 4 Finish odds
Ruben Loftus-Cheek celebrates after his stoppage-time goal handed Chelsea a vital 2-1 win at struggling Cardiff . Liverpool won against Spurs by a late Alderweireld goal.

Erdogan loses ground in Turkey’s big cities in local voting
The government had led a hostile campaign against Yavas and his party, accusing him of forgery and tax evasion. He said Imamoglu was leading in Istanbul by almost 28,000 votes early Monday.

British MPs debate Brexit alternatives for new round of Parliament votes
In a sign of her waning authority, it was written by Brexit Minister Chris Heaton-Harris, according to The Times. This motion would require a public vote to confirm any Brexit deal passed by Parliament before its ratification.

WWE Invites John Oliver to WrestleMania After "Last Week Tonight" HBO Segment
For those who missed the piece (which I covered earlier today), you can check out the footage below. The company said it has "longstanding Talent Wellness program".

US can't compete with Huawei says company executive
Guo said that it would never allow the Chinese government to spy via its equipment because that would be "equal to suicide". The company's smartphone sales revenue has increased by 25.1% over the previous year.

Just Before Impact: Final Moments of Ethiopian Airlines Boeing 737 Jet REVEALED
However, the source said the investigation is still underway and the findings are not yet definitive. Boeing has tried to restore its battered reputation, while continuing to insist the 737 Max is safe.

Bernardo Silva insists Man City squad are 'ready' to win titles
City racked up their 11th win in their last 12 outings in all competitions, leapfrogging rivals Liverpool to top the pile. From the moment Guardiola's men went 2-0 in front, it was played with the pace and intent of a preseason friendly.

Softer Brexit now possible, not DUP's priority
Mr Gauke said the United Kingdom government can not afford to ignore the will of Parliament if it votes for a "softer" Brexit . Border Communities Against Brexit spokesman Declan Fearon warned a crash Brexit is "increasingly likely".

Zidane on Benzema's Real future: 'I don't believe that will change'
Pogba himself had said earlier this month that "all players dream of playing for Real Madrid ", sparking speculation about a potential move.

UK’s May risks "total collapse"of government in Brexit impasse"
MPs will hold a second round of indicative votes in the Commons on Monday to find out if they can find agreement on a way forward. Mr Gauke's warning comes ahead of a second round of "indicative votes" tomorrow night on alternatives to Mrs May's Brexit deal.

Linda McMahon To Quit Small Business Administration; Joins Pro-Trump SuperPAC
She's expected to return to the private sector and fundraise for President Trump's 2020 reelection campaign. She lost the CT seat twice, first in 2009 to Richard Blumenthal and then in 2012 to Chris Murphy.

Woods beats McIlroy at Match Play Championship
Molinari, the highest remaining seed at seventh, beat American Kevin Na 6&5 and Kisner saw off South African Louis Oosthuizen 2&1. He built a 2-up lead with birdies at the fifth and sixth holes, then was gifted the 10th-hole when McIlroy missed a 3-footer.

How to Get Nintendo Switch Online for Free with Twitch Prime
Twitch is treating Twitch Prime subscribers by giving them a 12-month Nintendo Switch Online subscription for free . In total, this gives you the chance to claim a year of Nintendo Switch Online without having to pay a dime.

Other news