Want to win lifetime tickets to Beyonce and Jay-Z's shows??
The contest, which was announced on Bey's Instagram, is in partnership with The Greenprint Project, which encourages more plant-based eating-whether that means a full vegan diet or just swapping a few plant-based meals a week.
Those taking up Beyonce's challenge are likely to explore the benefits of plant-based eating and have the potential to join the vegan movement once they learn about the wider impact our choices have on animals.
Pop icons Beyonce and Jay-Z are giving away free concert tickets for life, to one lucky victor of a vegan contest.
To enter the sweepstakes, fans should head to "The Greenprint Project" website and enter their name and email address. The famous couple penned the introduction, writing they are "not about promoting any one way of living your life" but rather are encouraging people to "incorporate more plant-based meal into their everyday lives".
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Beyoncé and JAY-Z are challenging fans to go vegan and win concert tickets for life.
The superstar known for her groundbreaking "Lemonade" album said she was going meatless on Mondays and eating plant-based breakfasts, while husband and rap mogul Jay-Z vowed two of his daily meals would be plant-based. Those who participate will be entered to win the ultimate prize-up to 30 years of free tickets to see Beyoncé and JAY-Z in concert. She even launched a 22 Day Nutrition meal delivery service with the company's creator, Marco Borges, who's also her trainer.
Step up to the plate and go vegan for a month. Fortunately, the contest doesn't really force you to go plant-based round-the-clock.
"Having children has changed our lives more than anything else", they continued.
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