YouTube adds full-length movies to its website

YouTube Now Streams Ad-Supported Movies Including ‘Legally Blonde’, ‘Rocky’

A quick search on YouTube shows that the full-length film The Terminator has ten commercial slots that you have to sit through; the presumption is that most of the movies will have roughly the same number of ad breaks.

Additionally, YouTube has embarked on longer originals as part of its YouTube Premium offering, which offers an ad-free way to watch, and gains access to exclusive content. The only price you pay is the time you spend watching ads that have been inserted.

It looks as though the available movie selection is only on offer in the U.S. at the time of writing, though it might expand to other regions given time.

AdAge (via The Verge) reports that YouTube quietly rolled out these streaming titles for free last month, and the only catch is that viewers have to watch ads that pop up during the movie.

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The new free streaming facility also "presents a nice opportunity for advertisers", Dhawan said. Walmart's streaming service Vudu, as well as Tubi, offer their own selection of free films.

It's not clear what sort of deal have been struck between YouTube, movie studios and advertisers, but it's clearly something that's good news for consumers.

There are only about 100 movies available right now, AdAge reported, but the selection is expected to expand.

YouTube has about 1.9 billion users per month and according to recent stats released by the site, with nearly 20 per cent users accessing the online streaming platform via smart TVs.

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