Upgrade your SD/HD movies to 4K on Google Play Movies & TV free

Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

That said, if you live in one of those two countries, and Google can find an equivalent match, the higher-resolution file will be all yours to stream to your heart's content. It is possible you can now get a 4K version of that movie for free according to a report from 9to5 Google.

But OK, if you already have a 4K TV, you might as well watch some UHD content, right?

Google made a decision to overhaul its 4K movie offering on the Google Play Movies & TV service this week, and in order to promote that, the company chose to be quite generous to existing customers. The free upgrade only applies to movies purchased before today.

Jamie Lee Curtis smashes box office records, tweets the ideal reaction
Cast member Jamie Lee Curtis poses at a premiere for the movie " Halloween " in Los Angeles, California, U.S., October 17, 2018. Carpenter served as an executive producer and composed the score with his son, Cody Carpenter, and godson, Daniel Davies.

The news was announced on the official blog where Google stated that if you bought movies is SD or HD then they will now be upgraded to 4K for no charge. You will have the opportunity to click through and see a full list of the upgrades as well. And it doesn't stop here, we'll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever. The company is working to add support for LG TVs as well.

Google has likewise disclosed that it won't charge the users additional for its 4K motion pictures any longer - they'll now cost the equivalent as their HD form on the stage. You can check out Google's top 4K movies here; some can be had for prices in the single digits. Starting today, some previously-purchased movies will automatically be upgraded to 4K quality once available. Additionally, Google is working on 4K support for LG TV as well.

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