Got $1,100? Apple shows off its most expensive iPhone yet

How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info

Looking for ways to lessen reliance on phones, which represent more than 60 percent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 percent bigger than displays on current models.

Apple also unveiled the the Apple Watch Series 4, with improved cellular connectivity, larger screen, more powerful processor and a range of additional health-tracking features.

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. The XS Max, the largest iPhone to date and one of the biggest on the market, has a 6.5-inch (16.5-cm) screen, and will start selling at $1,099.

Dr. Ivor Benjamin, the American Heart Association president, came on stage to praise Apple's health efforts and said he was "inspired by the life-saving potential of technology".

Remember when Apple previous year announced a wireless charging pad that could simultaneously power an iPhone, smartwatch and AirPods? It'll come in black, white, red, yellow, coral and blue colors. The Xr will be available to order on October 19th and ship on the 26th.

Last year Apple softened the blow by keeping the home button on the more traditional iPhone 8.

The newest version of iOS will be available on existing iPhone and iPad devices on September 17th. The iPhone Xs and Xs Max double that, with a 512GB model for those who want to pay a few hundred dollars extra. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October.

Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health
However, they are customizable allowing users to precisely display what information they would like to have on the screen. Apple also upgraded their health features with the Watch 4 which now comes with fall detection and ECG.

Apple says older iPhone models should also get a speed boost after downloading the new operating system. We don't have much information on the specifications here other than the new dual-CPU is 64-bit capable and is promised to perform twice as fast as it's predecessors - which used Arm's Cortex A7.

A new processor for faster performance, storage space of up to 512 GB, improved display for better colour representation, and a gold finish in the front and back are also key features of Apple's newest handset.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold. The Smart HDR is the most hyped feature that takes multiple shots in different exposures and combines them to get the bets shot.

When it comes to the optics, the XR has to make do with a single 12MP sensor with f/1.8 aperture, supported by OIS.

Speaking of which, let's talk about the not-so-headline-grabbing iPhone XR.

AirPower Wireless Charging Mat - this was announced quite a while ago, and should have launched in the spring.

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