Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4

What’s on Your Apple Radar This Week?

Apple also touted the iPhone's durability, saying the front and back glass design is tougher than any other smartphone and is more resistant to scratches. Still, that "cheap" price will cost you in the long run as far as features are concerned.

But it does have the same A12 Bionic that the top-level iPhone XS has as well as iOS 12 installed, so it should be pretty nippy. You might as well be using a flip phone. Like those, the phone doesn't have a home button; rather, you simply tap to wake it and swipe up to return to the home screen.

It's the internet, so of course people are.

This afternoon Apple will host a major press event where we're expecting to see three new iPhone models launched.

And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'. So what's in the new phones? Similar in size to the Plus versions of previous iPhones and competitors like the Samsung Galaxy Note but the screen takes up a larger chunk of the phone, making it the "biggest display ever on an iPhone", Phil Schiller, senior vice president of worldwide marketing for Apple.

We'll start with the XS.

Apple's newest iPhone is bigger, faster, and tougher - but it's basically still an iPhone X.

With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo, ' Apple's latest iPhone line-up may be its most impressive yet.

The new releases by Apple kick off a busy season of releases from the world's top tech companies. The iPhone Xs is said to get 30 minutes more battery life than last year's iPhone X, while the iPhone Xs - which Apple points out has the biggest battery in any iPhone ever - will get 90 minutes more battery life than the iPhone X.

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Finally, dual-SIM capability is also arriving with the iPhone Xs. It contains the same hardware as the iPhone Xs but utilises a 6.1-inch LCD display instead with "liquid retina" resolution, or 1792×828 to be exact.

Apple is also touting a new Smart HDR system, that's better able to merge different exposures even with moving subjects (it sounds a lot like Google's HDR+).

The iPhone XR starts at $749 for 64GB of storage; the iPhone XS at $999; and the iPhone XS Max at $1099. An updated iPhone X, now called the XS, stays at $1,000. Both models will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $1379 (CAD) and $1,519 (CAD) respectively.

Did Apple announce anything else?

The older Series 3 watches will remain on sale from $279.

The company is expected to unveil new iPhones and an updated Apple Watch.

Apple's iPhone announcement is set to kick off at 10 a.m. PT/1p.m. ET.

What if I don't want to buy a new iPhone?

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