Instagram celebrates 1 billion users by announcing IGTV video platform

Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators. Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel. IGTV is a video app built for how people use their phones - videos are both full screen and vertical, and unlike other videos on Instagram each can be up to an hour long.

Instagram has formally launched its previously rumoured, long-form, vertical video service, IGTV. Instagram says it's not immediately paying for any content on the app, nor will it start with any advertising.

IGTV is different from any mobile video experience today.

YouTube has a serious competitor now from Facebook owned photo hosting social media site Instagram.

Instagram CEO Kevin Systrom at the company's San Francisco event on Wednesday. (By comparison, 85% use YouTube.) Instagram Stories, the feature that lets users post short, temporary video segments, has been a huge hit for the platform.

Another unique feature of this app: it has been formatted so that all videos play vertically. In IGTV, the creators are the channels.

What do you think, will you be watching IGTV?

Argentina's Jorge Sampaoli pleads with fans to lay off Lionel Messi
Celia was quick to deny allegations that Messi does not feel the same passion when he plays for Albiceleste. We can not dwell on it, lamenting what happened. "I think that's quite unfair".

The layout of an IGTV creator's profile page, or channel.

TechCrunch has learned that the Instagram longer-form video hub that's launching [today] is called IGTV and it will be part of the Explore tab, according to multiple sources.

You need to create an IGTV channel so people can easily find and watch videos you've uploaded to IGTV.

Instagram just unveiled a new way to help it compete with the likes of YouTube and Snapchat.

According to Systrom, IGTV will not contain advertisements as of yet, but we probably can not expect this to last forever. People wanting to watch a one hour video on their TV, for instance, won't enjoy wasted screen real estate and black bars. However, the discover feature is available when you swipe up.

However, he said that Instagram ultimately wanted to allow creators to make a living on the service. Its programming will consist exclusively of vertical video created to fit a standard mobile screen, as opposed to YouTube's horizontal video format. This means that you will not have to search for a video to get started.

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