Disney to produce live sports and entertainment shows for Twitter

Credit Illustration by Tam Nguyen  Ad Age

Twitter is hosting its Digital Content NewFronts tonight, where it's unveiling 30 renewals and new content deals - the company says that's almost twice as many as it announced previous year.

Twitter global vice president of revenue and content partnerships Matthew Derella called teaming up with Disney "a huge step forward in expanding the depth and breadth of video content we offer".

Twitter's head of content, Kay Madati, explained that the new deals are a result of consultations with users around what they want to see on the platform: "People on our service tell us directly what they want to see through conversations on Twitter". "There will be rival sports coverage through a new partnership with Barstool Sports, and The Players' Tribune renewed its program "#Verified".

At The Pay TV Show, taking place May 14-16 in Denver, we'll look at the innovative technologies, strategies, and business models that cable, telecom, tech, and media companies are using to compete in what has become a very disrupted marketplace.

Twitter, which says its daily video views have almost doubled in the past year, scored better-than-expected revenue growth.

Gary Cahill fires Chelsea FC warning at Tottenham Hotspur
Cahill had previously suffered a slump in form but has been impressive in starting the last four matches for his club side. Conte said: "I think Gary is deserving to play - to play and then to have the chance to go and play in the World Cup".

"We're not guessing, we're listening". News. Viacom Inc.is creating new show formats including "BET Breaks" that focuses on the African American perspective on pop culture and another named "Comedy Central's Creator's Room", a satirical take on trending news in pop culture. In addition to the recently announced weekly live stream MLB game and highlights package, MLB will live stream a brand-new show on Twitter around the MLB All-Star Game and Postseason.

History: Some of History Channel's Twitter shows will also take on a female focus. Both companies have struck a deal that's going to bring a variety of live shows to the microblogging network.

Twitter's stock rose as much as 5% to session highs in trading after the announcement.

Media companies with deep roots in live production are still figuring out social streaming and audience development, so it makes sense that brands would require a managed service to make the same transition. There are a number of ways the publishers can strike ad deals, integrating brands into the content, showing commercials, and letting the advertisers sponsor tweets around the shows. Online Brand Studio - a programme for creating live content for marketing - will be rolled out soon. "Only Twitter has brand-safe content, paired with the best presentation".

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