Amazon launches direct-to-your-ride delivery option

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So now Amazon wants to Key your vehicle. The company will be launching the new service in partnership with two major automaker companies- General Motors and Volvo.

Amazon Prime members aren't charged extra for the service and can track exactly when the package was delivered through an encrypted key.

Starting today, the new service will allow couriers to gain access to customers vehicles utilizing it as a drop off point for their packages to be delivered to them.

This new service is available to Amazon Prime members and is connected to the Amazon Key service that the company recently launched.

How it works: You place an order on Amazon and select the in-car shipping option.

Reportedly rolling out to 37 cities, the service works via the Amazon Key app and supports most 2015 or newer Chevrolet, Buick, GMC, Cadillac and Volvo vehicles with a connected-car service plan such as OnStar or Volvo On Call.

"Receiving a package securely and reliably in your auto, without you having to be there, is something we think many people will appreciate", said Atif Rafiq, chief digital officer at Volvo Cars. In the app, customers can check to see when an Amazon rep has unlocked the auto to make the delivery and when the vehicle has been locked back up with the package inside.

Amazon reassures customers that it will be a safe delivery as they use "multiple layers of verification" to ensure that the authorized driver is that the location when the request is made. On the delivery day, customers receive a 4-hour time window for delivery and ensure that their vehicle is parked within the range of the delivery location.

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From the company that brought you the option of letting a courier inside your home comes a new service: package delivery inside your vehicle.

Can't get home fast enough for your package delivery?

Initially, the delivery-to-trunk service will only be available to Amazon Prime members and will only be compatible with GM and Volvo models that are from 2015 onward and they must have an active OnStar and On Volvo accounts.

Is there an additional fee to receive in-car delivery?

One can get the package without having to be present or signing for anything, they'd simply find it in the trunk of their vehicle. Customers can track when their vehicle was unlocked and relocked through the app, which also provides a way to rate the service. Nearly 80% said they are afraid that Amazon Key couriers will steal something (80.4% of women and 78.4% of men); 76.9% of women and 69.9% of men worry about a breach of privacy; and 61.8% of women and 56.2% of men are concerned about "malicious exploitation" of the service.

Couriers can use those assistance services to find the cars through satellite location-tracking and unlock the trunk. And as with in-home delivery, shoppers may be concerned about letting a stranger into their vehicle.

There are also limitations on which vehicles are eligible for in-car delivery.



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