Seven, Foxtel pay $1.2bn on cricket rights

Today’s ASX announcement

The AFR said a possible seven-year broadcast deal, worth as much as $1 billion, could be announced as soon as Friday.

It is expected Seven will gain rights to all home Test matches and some of the Twenty20 Big Bash League, while Foxtel will have rights to broadcast every ball bowled, including simulcasting what is on free to air.

The agreement will also see Fox Sports and Seven show 43 games each season from the Big Bash League (BBL) men's Twenty20 tournament, and 23 matches per year from the Women's BBL (WBBL).

"We are delighted to have them as partners; they are committed to us rebuilding that trust and confidence, not just for Cricket Australia as an organisation and cricket as a sport but also through our players".

Under the deal, Seven West Media will pay $75 million each year and will broadcast all home Test matches, 43 of the 59 Big Bash League matches (including all finals) and all of the key women's Big Bash League and global matches.

In total, about 80 per cent of all global cricket will still be available via free-to-air, with CA still trumpeting more cricket content will be available on commercial networks than ever before.

There will also be a new digital partnership between FOX SPORTS and CA's digital arm, Cricket Network.

"Our honest thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women's Big Bash League".

Cricket Australia will continue to deliver broadcast-quality streaming of matches not broadcast by the two networks including worldwide tour matches, non-broadcast JLT One-Day Cup and JLT Sheffield Shield matches, all available through and the CA Live Pass. Fans will also still be able to access all the highlights they have come to enjoy through and Cricket Australia Live. "As a startup League, the BBL is a phenomenal success story", Sutherland said.

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In a statement to shareholders, Seven West Media confirmed it has been advised by CA that its bid with Foxtel was successful.

"We have nothing but gratitude and respect for Nine and Ten - and sincerely thank them for their contribution to our sport".

A Nine spokesperson told AdNews the network was "immensly proud" of its decades long association between the Wide World of Sports and cricket. At the same time, we invested heavily in the Women's Big Bash League, broadcasting matches in prime time for the first time and raising its profile significantly.

A Cricket Australia spokesman declined to comment. I would like to pay tribute to Patrick Delany and Fox Sports, along with Tim Worner and Seven West Media for their belief in cricket.

"But what we're very excited about is cricket fans will have the opportunity to watch more cricket".

"But secondly, its also good that we have a company with its roots in WA now a major broadcaster of the game".

The competition has been a jewel in Cricket Australia's crown in recent summers with sell out games and consistently strong TV audiences. "We are proud of everything we achieved with the BBL and WBBL".

"We will have more content on television over the next 5 years than ever before".

AdNews will keep track of cricket rights develops as they unfold today.



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