Apple is making its own high-end noise-cancelling headphones

Apple-Company-plans-launching-new-headphones

Apple is developing noise-canceling, over-the-ear headphones that would compete even with ones from its own Beats subsidiary, Bloomberg reported Monday.

A new report from Bloomberg today, March 5, suggests that Apple is may want to build on the surprise success of its AirPods wireless headphones and make a pair of high-end, Apple-branded headphones.

Because of this, we have absolutely no idea when Apple might release the headphones.

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Last month, we learned the first Apple-branded over-ear headphones were being developed. There are also concerns that this new product could end up cannibalizing sales from the Beats brand that's also owned by Apple.

Apple is reportedly planning to enter the high-end headphone market by adding a premium pair of over-ear, noise-canceling headphones to its audio lineup. A new wireless chip is said to enable "Hey Siri" voice activation on the next generation AirPods. Within that category, wearable product sales, which include the Watch, AirPods, and Beats headphones, surged 70 percent past year, Apple said on a recent earnings call. Currently, Apple's Beats Studio 3 headphones retail for $349.95 but can be found on Amazon for $279.99. Athlete-oriented wireless Beats earphones still seem to be selling well despite the popularity of AirPods. On the contrary, the headphones are expected to follow the footsteps of AirPod and will feature a similar set of features as well.

Pricing will be key for the new Apple headphones. AirPods have been tricky to assemble and use unusual design tricks, likely making them expensive to produce. Beats headphones, along with AirPods, have also helped Apple dominate the headphone market.

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