Amazon acquires Ring, Santa Monica-based maker of smart doorbells

Reuters

The spokesperson added: "We'll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon".

Amazon, the global retail giant, has agreed to acquire smart home and video doorbell start up Ring for an undisclosed amount. It's possible that the move was spurred on by Google's recent push of its Assistant into Nest products, and it represents the company's second biggest acquisition after Whole Foods. However, just as both have firmly been integrated within the Amazon fold, Ring too should soon be seen communicating with Amazon's existing product range such as the Echo speakers or other security gadgets like smart sensors and cams. "We look forward to being a part of the Amazon team as we work toward our vision for safer neighbourhoods".

Moreover, in October it launched a service in the United States called Amazon Key that allows couriers to deliver items inside homes.

Ring is set to be one of Amazon's most expensive takeovers, after its $13.7 billion deal past year for Whole Foods Market. The e-commerce company previously invested in Ring through its Alexa Fund, which exclusively invests in companies that help scale its Alexa voice-technology.

Amazon and Ring aren't strangers-Ring's devices now work with Alexa by showing users camera feeds on Echo Show devices after hearing commands like "Alexa, show me the front door".

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A spokesperson for Amazon unveiled that Ring's products have been very popular with its clients.

As recently as previous year, Ring had an estimated 97% share of USA video doorbell sales, according to Forbes. And before that, Amazon introduced its own line of smart home products, like the Amazon Cloud Cam and Amazon Key.

That's clearly been enough to get the attention of Amazon, which is spending an unspecified amount of money on bringing Ring into the fold. Other acquired companies such as Twitch and Audible also run as separate entities on Amazon.com, notes The Verge.

Amazon was developing a competing smart lock with built-in camera before it bought Ring, Reuters said, citing a different unnamed source.

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