Facebook 'Fixes' Algorithm, Lowers Priority For 'News Feed'

Investors Don't Want To Press 'Like' Button On Facebook's Twist In Newsfeed

New changes to Facebook's algorithm could see the social media platform lose a large chunk of change.

As the biggest social media platform, with over 2 billion users worldwide, Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.

The changes were announced by CEO Mark Zuckerberg (via a personal status update, fittingly) with a follow-up blog post by Facebook's head of news feed Adam Mosseri.

This comes after Zuckerberg's announced his decision to change the way Facebook manages people's newsfeed.

Zuckerberg says he is making these changes to "encourage meaningful interactions between people".

This is part of the social network's attempts to respond to criticism of its service's proliferation of viral spam and "fake news" over the past couple of years, as well as wider concerns about the effects social media are having on people's wellbeing.

"But I also expect the time you do spend on Facebook will be more valuable", he added.

Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.

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In fact, it most quarters that would be seen as good management, and that's how we feel about this. Mourinho has been sufficiently backed since taking over at Old Trafford 18 months ago.

Having first dismissed claims that Facebook, which boasts two billion users worldwide, was manipulated by foreign actors to sway the 2016 U.S. presidential election, Zuckerberg has since performed U-turn and vowed to "fix" the site in 2018.

The only positive thing to come of all of this is that it may open the eyes of our elected officials, businesses and the American people who will now see Facebook for what it is: An unscrupulous media company that needs to be regulated. Now you'll see a list of pages and profiles you "like" on Facebook. "The world feels anxious and divided", Zuckerberg wrote, "and Facebook has a lot of work to do-whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent".

Many news organizations, bloggers and businesses have grown reliant on Facebook to spread information - articles, videos, infomercials - to their followers without paying for ads.

If you're a high quality content publisher that has carved out a nice niche for yourself, maybe you will find it easier to continue to drive traffic from Facebook. For years, it's felt as if Facebook had prioritized publishers and brands over its users, but now it's seems like it's changing tactics.

Of course, some people travel in ideologically diverse circles, and many Facebook posts - vacation photos, cat videos, unsolicited food diaries - have nothing to do with politics. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. "Publishers creating engaging content and meaningful relationships with their readers will have the greatest success", said Mistry, Senior Business Development Manager, InterMarkets.

"Can you just allow us to have our own lists and groups ourselves?", Christine Campbell Górczyk wrote.

As a result, Facebook says it expects pages that produce what it described as more passive content, including news and pre-edited videos, to receive fewer clicks. Ziegler was hoping McNamee, as an experienced investor and disinterested party, could advise a young Mark Zuckerberg about whether to sell Facebook.

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