You'll Soon Be Able to Pre-Order iOS and Mac Apps

Apple App Store

Apple has announced it will be bringing a new feature to its App Store, giving users the ability to pre-order unreleased apps. Now any app developer can "build excitement" for their app by publishing the product page for an app anywhere from 2 to 90 days before launch. You might remember previous year when Super Mario Run appeared on the App Store weeks before its launch with an option to remind customers when it was available to download. For paid apps, customers will be charged before download.

That means you'll soon be able to find exact launch dates for the most exciting new iOS apps and games more easily than ever. Then select price and availability in the left column.

Taking a page from the video game industry, Apple has now opened app pre-orders to all developers on iOS, macOS and tv OS.

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Apps made available for pre-order should have a release date at least two days in the future but no more than 90 days in the future. Apple has also included an FAQ with further information about the pre-order process.

Once your app is approved and you're ready to make it available for pre-order, return to Pricing and Availability, confirm the date your app will be released for download, and click Release as Pre-Order in the upper-right corner.

It was the first app on the App Store that you could pre-order before it became officially available, but now any developer can take advantage of the same hype generating marketing plot.

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