Starbucks opens its largest location in China

Starbucks

As Silvia Antonioli reports, the opulent flagship store with gourmet coffees and a bakery and will be open to the public on Wednesday - one of the 10,000 outlets that Starbucks is planning to operate in China within a decade. Now, almost 20 years later, China is Starbucks' fastest growing market, with a new store opening every 15 hours.

Roastery locations offer a bigger, more luxurious experience for coffee-lovers and sell drinks not found on regular Starbucks stores across the world.

On Tuesday, crowds sampled fresh brews and watched beans being roasted on-site at the grand opening event for the brand's first global Starbucks Reserve Roastery, focused on serving higher-end gourmet coffee.

Throughout the Reserve Roastery, customers will also be able to point their mobile devices at key features to unlock an immersive AR experience.

The location is actually only the second Starbucks Reserve Roastery in the world: the first opened three years ago in Seattle.

Mueller Demands Trump's Deutsche Bank Account Details, Where President Owes Millions
Deutsche Bank is not the only Trump-related business interest that is attracting the attention of investigators. Kushner also flatly denied Russian financial connections when he talked with members of Congress this fall.

"The in-store AR integration is the latest digital innovation to come from Starbucks, which has become much like a tech company than a simple brick-and-mortar coffee retailer".

"The roastery is not just a new physical environment, it is an opportunity to create a new super premium brand, Starbucks Reserve", Schultz said.

Until now, Starbucks' only open Roastery was in Seattle, Washington. Shanghai location is Starbucks' biggest store to date, and also its most advanced digitally.

The experience also extends to Alibaba's online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai. Starbucks already operates more than 3,000 stores in the country and plans to increase that number to 5,000 by 2021. Three wooden coffee bars stretching up to 27 meters (88 feet) long and handcrafted by Chinese artisans will serve as the stage for hundreds of baristas and six brewing methods: ModBar Pour Over, Chemex, Coffee Press, Siphon, Espresso and the proprietary Clover-brewed coffee.

Same-store sales at U.S. cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%.

Related:

Comments

Latest news

Airliner Witnessed North Korean Missile Test
The country has accelerated its missile programme this year, firing 23 missiles in 16 tests since February, according to reports. Cathay Pacific said it does not have images or video or the incident.

Aspiring rapper, Palm Beach County retiree become buds through 'Words with Friends'
Photos of their reunion in West Palm Beach are just too heartwarming! Spencer, 22, posted pictures of their meet up to Twitter. Spencer was quick to shut down any rumours that Roz may be in the lead when it comes to their Words with Friends battles.

LaVar Ball pulls LiAngelo Ball out of UCLA
However, a source at UCLA told ESPN's Arash Markazi that this is probably the end for the Ball family at the school. The three haven't been allowed to play, practice or travel with the Bruins since.

Herm Edwards Doesn't Appear To Know Arizona State's Nickname
The last time he coached at the college level was back in 1989, when he oversaw the defensive backs at San Jose State . Edwards, 63, has not coached since 2008 when he went 2-14 as the head coach of the Kansas City Chiefs .

Netflix Announces More Than 200 Releases for 2018
The fate of House of Cards , the political drama starring Spacey as scheming politician Frank Underwood, was initially unclear. Netflix has fully parted ways with Spacey, cancelling the " Gore " film it had in the pipeline that was set to star Spacey.

FCC: "Desperate" net neutrality supporters won't delay vote
Under Pai's proposal, the Obama-era rules would be reversed and ISPs would only have to disclose blocking or throttling.

May travels to Brussels without Ireland deal
She said: "There are a couple of issues, some differences do remain which require further negotiation and consultation". The Irish prime minister said he is "surprised and disappointed" that there was no agreement in Brexit talks today .

India squad for South Africa Test series announced
Meanwhile, wicketkeeper Parthiv Patel has also earned a recall, having last played against England in December a year ago . The squad features three uncapped players in Washington Sundar, Deepak Hooda and Basil Thampi.

Poland condemns North Korea long-range missile test
The Friday festivities were attended by key military and political figures, while North Korean leader Kim Jong-un missed the celebrations.

Darron Lee a healthy New York Jets scratch vs. Chiefs
Kelce accounted for 54 of those yards on two catches, the latter coming in the form of a 22-yard scoring reception from Smith. In the end, NY took advantage of its second chance and scored on the two-point try to go up 38-31.

Mostly sunny skies and warm temps Saturday afternoon
Most of central and eastern Kansas will remain warm on Monday as the cold front will not blow through until late afternoon. Clearing skies behind the front will give way to dry conditions and clear skies with overnight lows in the 50s.

Meet Micromax Bharat 5, the Rs 5555 Competitor to Xiaomi Redmi 5A
It is expected to be powered by a Qualcomm Snapdragon 636 processor , and run the Android Nougat-based MIUI 9 operating system . On the optics front, the Nokia 2 , as well as the Bharat 5 , come with cameras that on paper at least fail to excite.

Scott Frost Coming To Nebraska
Next year's schedule includes games against traditional conference powerhouses Ohio State, Michigan, Michigan State and Wisconsin. This was also seen when the team's Twitter page sent out a congratulatory message following Nebraska's announcement.

GDP growth breaks 5-Q slide
The finance minister said a cogent GST mechanism has been developed and no country in the world has 5 per cent tax rate. Mining also posted a sharp uptick in growth to 5.5 per cent from a decline of 0.7 per cent in the previous quarter.

No fear of England for Tunisia, Panama
As quoted in the Mirror , Martinez said: "I knew we were going to get England ". We can't just have one captain and rely on them.

Other news