The company is now allowing users to tweet up to 280 characters, instead of 140.
Twitter has been slowly easing restrictions to let people cram more characters into a tweet. Regardless, that's precisely what two German Twitter users did recently.
Numerous concerns about 280 characters from Twitter users revolved around bloated timelines and a decline in the UX.
The move was initially trialled in September, when selected people were given the ability to write longer posts.
The social media giant said in a blog post that when the test first rolled out, most users took up the new limit regularly, but once things normalized, only 1% of users hit the limit.
"Historically, 9% of Tweets in English hit the character limit". It is not yet clear how this method got past Twitter's automatic link shortening tools, but the tweet was treated just the same as if it were sending out a standard, reasonablysized URL. The result is that users spend too much time trying to edit their tweets down, or abandon them altogether.
The change will affect all users apart from those using Japanese, Chinese or Korean versions of the app; this is because they are less likely to need the extra space due to the formation of these alphabets.
Starting from this evening, the character limit will be incresed to 280 characters.
Of course, the change means America's highest-profile Twitter user, President Trump, will have more space.
"It's worth emphasising again that people in the test got very excited about the extra space in the beginning and many Tweets went way beyond 140", said Ms Rosen. In most cases, it doesn't seem like most people are actually increasing the length of their tweets; we have apparently been trained well.
"In our testing, we have seen strong engagement levels with Tweets that are above 140 characters but ultimately, the best Tweets will come down to quality of language and content, whether the Tweet is 80, 180 or 280 characters", said Leanne Gibson, acting managing director at Twitter Canada. It was a temporary effect and didn't last long.
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