Even Apple Can't Believe Apple's Q4 Results

Three best Android alternatives for Apple iPhone X

Now seeing as how the iPhone has always been Apple's primary revenue driver, it's no surprise that quarterly iPhone sales is the metric analysts typically pay most attention to.

The company sold 46.7m iPhones, beating analysts' estimates of 46.4m, according to FactSet, and generating $28.9bn in revenue, which accounted for more than half of the company's total revenue.

Apple shares rose 3 percent in after-hours trading to hit a fresh all-time high.

Apple's official stores will get the lion's share of iPhone X stock tomorrow.

But it also brings a potential stumbling block.

GBH Insights analyst Daniel Ives said strong worldwide demand for the new smartphone, along with "complex production issues", meant the iPhone X would remain in short supply until April or May next year.

Mr Cook has described the iPhone X as the future of the smartphone, packed with technology including facial recognition, cordless charging and an edge-to-edge screen made of organic light-emitting diodes used in high-end televisions.

Ahead of the November 3 release of the redesigned glass and stainless steel device, some analysts have questioned its price tag: At $999 for the base model, it is the most expensive iPhone to date. Apple is now giving delivery times of five to six weeks for those ordering in advance online (limited supplies will be available in Apple stores for the formal release Friday). While that only represents a 2% increase year-over-year, Apple's other products more than picked up the slack.

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On Thursday, Apple predicted revenue for this quarter from $84 billion to $87 billion.

Q4 revenue: $50.7 billion expected by Thomson Reuters.

It sold 46.6 million iPhones, in line with forecasts of 46 million and up from 45.5 million a year ago. As far as timings are concerned, last year, the sale of iPhone 7 and 7 Plus started in the evening.

Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.

Apple for years has sought to make the release of its new phones a landmark event.

Analysts believe Apple can pull off the juggling act. He said he expects the current quarter to be the company's biggest ever, after a "sensational year" for 2017. The previous record was $78 billion during the holiday quarter of 2016.

Apple has just published its financial results for Q4 2017. However, the situation is expected to be even worse with the iPhone X due to the number of pre-orders taken by Apple and Aussie telcos as well as a smaller shipment of units.

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