Now seeing as how the iPhone has always been Apple's primary revenue driver, it's no surprise that quarterly iPhone sales is the metric analysts typically pay most attention to.
The company sold 46.7m iPhones, beating analysts' estimates of 46.4m, according to FactSet, and generating $28.9bn in revenue, which accounted for more than half of the company's total revenue.
Apple shares rose 3 percent in after-hours trading to hit a fresh all-time high.
Apple's official stores will get the lion's share of iPhone X stock tomorrow.
But it also brings a potential stumbling block.
GBH Insights analyst Daniel Ives said strong worldwide demand for the new smartphone, along with "complex production issues", meant the iPhone X would remain in short supply until April or May next year.
Mr Cook has described the iPhone X as the future of the smartphone, packed with technology including facial recognition, cordless charging and an edge-to-edge screen made of organic light-emitting diodes used in high-end televisions.
Ahead of the November 3 release of the redesigned glass and stainless steel device, some analysts have questioned its price tag: At $999 for the base model, it is the most expensive iPhone to date. Apple is now giving delivery times of five to six weeks for those ordering in advance online (limited supplies will be available in Apple stores for the formal release Friday). While that only represents a 2% increase year-over-year, Apple's other products more than picked up the slack.
On Thursday, Apple predicted revenue for this quarter from $84 billion to $87 billion.
Q4 revenue: $50.7 billion expected by Thomson Reuters.
It sold 46.6 million iPhones, in line with forecasts of 46 million and up from 45.5 million a year ago. As far as timings are concerned, last year, the sale of iPhone 7 and 7 Plus started in the evening.
Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.
Apple for years has sought to make the release of its new phones a landmark event.
Analysts believeApple can pull off the juggling act. He said he expects the current quarter to be the company's biggest ever, after a "sensational year" for 2017. The previous record was $78 billion during the holiday quarter of 2016.
Apple has just published its financial results for Q4 2017. However, the situation is expected to be even worse with the iPhone X due to the number of pre-orders taken by Apple and Aussie telcos as well as a smaller shipment of units.
The Centers for Disease Control recommends that nearly everyone over six months of age should receive the flu vaccine . However, different viruses are responsible for the two illnesses , and the flu is more serious than a cold.
If you're someone who likes to play a lot of games and lives near a GameStop, however, it sounds like a pretty good deal. It boosts trade-in values for recent games days after they launch, so the latest titles are usually in-stock.
Bush assigning them the label "enemy combatants"-which negates any protections they would have under the Geneva Conventions". Asked about the Guantanamo military commission's poor track record thus far, McCain conceded the system isn't working well.
Indigenous Australians have also complained about visitors urinating on the rock, potentially contaminating water sources. More than 30 people have died attempting the climb, which is often closed during periods of high temperatures or weather.
A Trump campaign supervisor encouraged Papadopoulos to make the trip "if it is feasible" on August 15, 2016. At the time Trump described him as an " excellent guy " so was clearly familiar with his work.
Those include a Note app on the iPhone X containing QR codes that are meant to be accessible to only the Apple employees. Apple, however, did not make it clear whether supply for iPhone X will remain tight as predicted by market analysts.
The two companies have been in talks for months, and Softbank had hoped to combine the two companies as early as 2013 . The two firms had held talks in 2014 on a merger but ended discussions in the face of opposition from U.S. regulators.
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