Amazon Introduces Logins For Teen Shoppers

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Amazon has introduced a new way for teenagers to shop on Amazon using a unique login.

"As a parent of a teen, I know how they crave independence, but at the same time, that has to be balanced with the convenience and trust that parents need", Michael Carr, vice president of Amazon Households, said in a statement. Signing up takes moments for both teens and parents. Teens may also access certain Prime benefits if their parents are a Prime member. Parents can review each item, its cost and the payment method being used before finalizing the transaction.

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What's more, parents can share Prime Video and Twitch Prime with their teens, allowing them to have their own account on these services.

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Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move. Parents are shown the item, how much it costs, and similar details, as well as any note about it the teen may have made.

Finally, the parent can either approve or deny the order by text. But for parents who don't want to review everything in advance, the option to set pre-approved spending limits is available, too. From there, the teenager is free to create their own username and password and then use that to log into the Amazon App. "Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies".

This codifies a process that was already taking place unofficially: For as long as it's been possible to buy things online, kids have logged into their parents' accounts to do so.

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