Messenger Lite lets more users dodge the data drain of Facebook's app

Facebook launches Messenger Lite in US, UK, Canada & Ireland

Reports declared that Facebook expanded the Facebook Messenger Lite globally till April this year. It originally launched in five countries, Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela, in October 2016. No explanation has been made by Facebook to publish IOS version of Lite or in such a study.

Facebook's decision to release the app in these developed markets seems to be a strategic move.

Facebook's data-saving Messenger Lite alternative was so far available for users in developing countries. Messenger Lite packs most of the critical features of the app, but skips things like Messenger Day and selfie lenses that can drain data. The app has its own personal assistant, and now every time you open it you're also hit in the face with all your friend's Stories. Messenger Lite eliminates some of the newer and more processor-heavy features in the traditional Facebook Messenger app.

Watch Roy Moore, the Latest GOP Star, Argue for Criminalizing Homosexuality
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Facebook introduced Messenger Lite late previous year so that those in developing countries could enjoy it without a heavy toll on older or less powerful smartphones. The app is under 10MB in size, and in use it should eat through less data than its non-Lite big brother. This app should appeal more to teens since they have to make do with data caps and limited speed.

Mr Marcus said people use the apps for different reasons and they are not in direct competition.

Messenger Lite would serve as an opportunity to find out whether or not one is inclined to the sticks-to-the-basics design. The app is now available to download from the Google Play store in the UK, Ireland, Canada and the US. That is not to say that adults won't use it. People in developed countries also have to deal with expensive data.

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