Walmart Teams With Google On Voice Activated Shopping

Google Home and Walmart

In addition, Ramaswamy announced that Google was looking to offer both "free and fast delivery" with the Express Service.

While this service will be available on the Google Express website and app, the two tech titans are mainly focused on another innovation: voice-based shopping.

Walmart is all set to renew its rivalry with Amazon, this time with Google on its side.

Walmart is one of the most popular and known corporate giant in the U.S. which is teaming up with Google to provide Voice Assistant service to make your shopping more easier.

Soon with the help of Google, Walmart's customers will have the ability to order thousands of products via their voice. Amazon has its own Voice Assistant named with Amazon Alexa and with this collaboration, people will be able to shop more conveniently by using Google's AI. Google Express already offers products from a variety of stores, such as Target TGT and Whole Foods WFM.

Earlier this week, Walmart also announced it will be extending its collaboration with Uber, bringing its grocery delivery pilot to Orlando and Dallas.

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On a side note Google is seemingly working on a smaller Google Home smart speaker to go head to head with Amazon's Echo Dot . With not two, but four potential products launching under Google's banner, the company will be having quite a busy quarter.

Google does have one key advantage over Amazon, however.

It's also been drawing in customers with its Alexa-powered devices. For that, we all have to wait for a few more weeks, may be till September month of this current year. "A study a year ago found that 55% of US adults start their online shopping trips on Amazon", writes Jason Del Ray for Recode.

Walmart is known to have one of the most sophisticated customer analytics systems in retail.

Walmart is able offer the discounts by delivering the products directly to its 4,700 stores, saving on costs by avoiding shipping to individual shoppers' homes. Because of Google Assistant's AI nature, it will also be able to study the preferences of the customers for future use. Walmart's head of e-commerce, Marc Lore, said the feature is already receiving good traffic as the company is witnessing "nice repeat" business from the "Easy reorder" service.

Walmart and Google plan to roll out more voice shopping innovations in the next year, including the ability to buy groceries via voice and then have them delivered or pick them up at one of Walmart's 4,690 US stores. Amazon customers like that the Echo can make recommendations based on their Amazon order histories, but the site doesn't have information on what users buy in physical stores.

"We know this [update] means being compared side-by-side with other retailers", Lore wrote in a not-so-subtle hat tip to Amazon.

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