Facebook's New Video Platform Could Be Big for Travel Agents

Facebook launches original video content in redesigned Watch tab

As more and more people enjoy this experience, we've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.

Daniel Danker, Director of Product for the social media giant, introduced their new platform, Watch, through a news statement released on August 9. Facebook has said that it is introducing the platform to a limited group of publishers in the U.S.

The new Facebook feature, called Watch, will make it easier for users to navigate all the video content that has been uploaded to the platform.

Facebook's press release divides the types of content they think will succeed on Watch into four main categories: "Shows that engage fans and community;" "Live shows that connect directly with fans;" "Shows that follow a narrative arc or have a consistent theme;" and "Live events that bring communities together". It was reported then that the company spent over 100 million United States dollars to fund original video content channels from celebrities, digital video creators, and media companies.

Facebook said the shows would include videos of the Women's National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic. "Facebook is the opposite experience of TV - it's quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration".

"The newsfeed, which [catered to] autoplay without sound, created this ecosystem of videos that are really different from what most video producers made before Facebook came along with their algorithm", said Solana Pyne, the executive video producer for publisher Quartz.

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Watchlist feature of the tab will help users to easily follow their favorite shows.

According to Facebook's official blog, Watch is a new video platform for Facebook.

By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they can't get anywhere else. It admits that "we've also funded some shows" as examples.

Media companies have come to rely on YouTube as the primary means of reaching an audience - but if Facebook is paying them, they're more open to using it first.

"Prior to this, if you were to have just a bird's eye view, the difference between YouTube and Facebook was that YouTube was a search video platform - you were looking for a specific thing, found it and then found yourself in a rabbit hole still watching videos two hours later". One source said YouTube was a better home for its existing community, where Facebook's NewsFeed could help them connect with a new audience.

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