UCF Rules Kicker Ineligible After He Profited off YouTube

NCAA rules mean a UCF player's ineligible because of YouTube, and that's as dumb as it sounds

De La Haye wants to make video producing his career and plans to finish his education at the University of Central Florida.

In a statement Monday, the NCAA said "De La Haye decided he did not want to separate his athletically-related videos from non-athletic ones he could monetize, which was outlined in the waiver for him to maintain eligibility".

Though the NCAA offered De La Haye a compromise that would let him keep his athletic eligibility so long as he only monetized videos that did not discuss football, the kickoff specialist ultimately refused, and as a result, he will no longer be able to reap the benefits of his athletic scholarship. "The waiver also allowed him to create videos that referenced his status as a student-athlete or depict his football skill or ability if they were posted to a non-monetized account".

"They proposed me some rules and some conditions that they wanted me to follow, and I refused to", De La Haye continued. And because the NCAA exists to prevent players from making money at every turn, the organization is not cool with De La Haye cashing checks from YouTube, arguing he's using his status as an athlete for profit.

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His video entitled "Quit College Sports or Quit YouTube?" had more than 178,000 views as of Monday afternoon.

As of Monday, De La Haye has a Gofundme page to help him for school. "I just didn't feel like they were fair". He never wanted to stop playing football, but he didn't want to stop making YouTube videos either.

He added: "They wanted me to give my money up that I made, which is insane".

De La Haye, a marketing major, spoke to SI Now in June about the rules that disallow NCAA athletes from profiting from their brand: 'I feel like it's about time for things to be changed'. UCF said in a statement that it had sent the waiver to the NCAA on his behalf, and they agreed he could continue to make the videos, with conditions, mainly not selling ads to videos about his athletic endeavors. I was just having innocent fun. Social media is the next frontier for student athletes to make money on their own terms. YouTube, similarly to Instagram, has both the fortune and misfortune of being a permanent visual diary of sorts, available for anyone to see and scrutinize. That was a violation of the NCAA's edict against athletes making money off their own likenesses based on their status as an athlete.

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