MTV VMAs Will Celebrate Talent And Not Gender

Michael Jackson stands in front of his car

This year's MTV Video Music Awards (VMAs) could be very fruitful for Kendrick Lamar as the artist leads the nominations pack with eight. However, she was snubbed in the Video Of The Year and Artist Of The Year categories, while The Weeknd was shortlisted for both. MTV also revealed this year's nominations, and Kendrick Lamar is in full swing and top position.

For best collaboration, DJ Khaled, Rihanna and Bryson Tiller got a nod for Wild Thoughts, going up against, among others, Charlie Puth and Selena Gomez' We Don't Talk Anymore and the super collaboration between Calvin Harris, Pharrell Williams, Katy Perry and Big Sean in Feels. The Weekend's "Reminder" video, which comes packed with numerous cameo appearances, received nominations across several creative categories.

Among the British nominees include Ed Sheeran, who's up for three awards including artist of the year, best pop for Shape of You and best cinematography for Castle on the Hill.

In May, MTV adopted gender neutral categories for their Movie & TV Awards, combining Best Actor and Best Actress categories.

MTV seems to be setting a new standard for award shows: non gendered categories. Each year the MTV VMAs encapsulates this spirit, bringing together music's greatest pioneers on one stage.

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But while the idea behind the Best Fight Against the System category may be the same as those earlier awards, the 2017 nominees tend to be more definitive in their messaging, speaking to either a specific social movement (#NoDAPL and Black Lives Matter) or a broader, timely social justice issue.

It has reportedly been added to "celebrate videos that inspire viewers to stand up against injustice."
Users interested will be able to vote in nine categories.

The MTV 2017 Video Music Awards will premiere on August 27 at 8 p.m. EST.

He's also been nominated for the Best Dance track for My Way.

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